In today’s globalized and interconnected market, it’s critical for companies to create digital experiences that place the user at the center of every interaction, curating each touch point in the customer journey, offering them quality and personalization. In short, uniqueness. Customers no longer want to feel like just a number…

Behavior and habits in B2B marketing have changed in recent years. Often, potential customers remain anonymous until they reach the last buying stage, the one where actual contact with sales takes place. For this reason, data-driven marketing is essential. But what is data-driven marketing? …

Companies can take advantage of several strategies to develop their business, each with a specific, targeted goal. And here we ask: what are the best lead generation strategies for B2B? B2B lead generation includes the set of targeted marketing actions that have the goal of generating and acquiring contacts from…

Often those who own a B2C business, despite doing their best, find that B2C lead generation strategies implemented in marketing campaigns don’t work and don’t generate a large amount of leads as a result. Consider that: 67% of companies use lead generation as their only metric to determine content success…

In this moment of recovery from the Covid-19 emergency, retail distribution marketing will need to take advantage of the digital transformation tools. Every player in retail distribution marketing trade must examine what it will take to remain competitive. Why must the retail distribution marketing be renewed? The sector must begin to prepare itself for a fundamental transformation that…

What is the importance of personalization for Internet Service Providers? Why is it the most important trend of the future? What are the advantages for marketing and customer service? We hear more and more about web 3.0, a revolution of enormous scope that involves the analysis and interpretation of Big…

Sono sempre più le imprese che spingono le proprie attività verso l’automazione. Questo perché i player sono chiamati a dare una risposta rapida ed allineata alle nuove esigenze dei consumatori, favorendo l’aumento di fatturato attraverso una gestione personalizzata del rapporto con i propri interlocutori. Non a caso gli investimenti nel…

Creare e sviluppare una strategia di marketing B2B per migliorare l’esperienza del cliente può sembrare semplice, ma l’errore è sempre dietro l’angolo. Per rendere una strategia di marketing B2B efficace è fondamentale innanzitutto identificare il target, definire un budget, scegliere i canali di comunicazione più appropriati ed investire in social…

Qual è la correlazione tra permission marketing e video? Scopriamolo in questo articolo! — Un video animato da 180 milioni di visualizzazioni su Youtube, una canzoncina che a poche ore dal lancio entra nella top 10 di iTunes, un advergame in cima alle classifiche in 83 paesi, con oltre 130 milioni di download in tutto il mondo, 28 Lions e 5 Gran Premi vinti…